Transmissions from And/or Labs on GTM, AI and the post-software era.https://andorlabs.ca/https://andorlabs.ca/notes/b2b-content-marketing-strategy-for-startups-that-hate-slop/https://andorlabs.ca/notes/b2b-content-marketing-strategy-for-startups-that-hate-slop/B2B buyers spend 17% of the journey meeting suppliers. A lean content marketing strategy for startups who would rather not spend the other 83% shipping slop.Wed, 12 Aug 2026 00:00:00 GMThttps://andorlabs.ca/notes/the-copilot-tax/https://andorlabs.ca/notes/the-copilot-tax/There's a meme going around that compares AI copilots to coin slot machines. After building 5 products in 6 weeks... I'm starting to see the merit of that…Tue, 03 Mar 2026 00:00:00 GMThttps://andorlabs.ca/notes/doomsday-prepping-for-the-post-software-era/https://andorlabs.ca/notes/doomsday-prepping-for-the-post-software-era/The ability to build software is being commoditized to zero. SaaS as we know it is in trouble, but the pain won't be evenly distributed. Here's what still…Fri, 27 Feb 2026 00:00:00 GMThttps://andorlabs.ca/notes/netflixification/https://andorlabs.ca/notes/netflixification/In a 2023 Wired article, Cory Doctorow coined 'enshittification' to describe the inevitable decay of platforms. Netflix is the cleanest case study.Tue, 09 Dec 2025 00:00:00 GMThttps://andorlabs.ca/notes/how-to-think-about-effort/https://andorlabs.ca/notes/how-to-think-about-effort/I recently became acquainted with the idea of “checkbox marketing” via following Brendan Hufford on LinkedIn. It looks something like: “This week, I’ll write 2…Fri, 07 Nov 2025 00:00:00 GMThttps://andorlabs.ca/notes/what-is-inbound-led-outbound/https://andorlabs.ca/notes/what-is-inbound-led-outbound/If I was a betting man, I would say that no one uttered the words “inbound-led outbound” or “warm inbound” prior to 2024. And now, we have hour-long...Fri, 07 Nov 2025 00:00:00 GMThttps://andorlabs.ca/notes/what-is-gtm-engineering/https://andorlabs.ca/notes/what-is-gtm-engineering/Gather ‘round, folks! I got some ☕️ Once upon a time, in a startup far, far away, there was a growth hacker. What did she do? She did whatever it took for the…Fri, 07 Nov 2025 00:00:00 GMThttps://andorlabs.ca/notes/how-to-get-started-with-claude-code/https://andorlabs.ca/notes/how-to-get-started-with-claude-code/How I learned to stop worrying and love my virtual CTO.Fri, 07 Nov 2025 00:00:00 GMThttps://andorlabs.ca/notes/what-is-vibe-coding/https://andorlabs.ca/notes/what-is-vibe-coding/I’m deviating from the usual programming to bring you a hot topic of sorts. But first a little background. For a non-engineer, I have a fair bit of history...Fri, 07 Nov 2025 00:00:00 GMThttps://andorlabs.ca/notes/writing-is-the-worst-use-of-llms/https://andorlabs.ca/notes/writing-is-the-worst-use-of-llms/I’ve been a professional writer for 15+ years. My definition of “professional” is anyone who ever received a check in exchange for some words that they wrote…Fri, 07 Nov 2025 00:00:00 GMThttps://andorlabs.ca/notes/death-of-the-mql/https://andorlabs.ca/notes/death-of-the-mql/Before you bring out the pitchforks, I didn’t dream this up. Just Google “MQL is dead” and you’ll find page after page after page of experts saying the same...Thu, 06 Nov 2025 00:00:00 GMThttps://andorlabs.ca/notes/you-dont-need-a-b-testing/https://andorlabs.ca/notes/you-dont-need-a-b-testing/"Should we A/B test that?" I dare you to come up with a more spiteful question to type into Google Meets, as you take the last bite out of your donut, with the…Wed, 05 Nov 2025 00:00:00 GMT